INSIGHTS

Paid media intelligence for ecommerce brands

Practical analysis on Google Ads, Meta, and what the platforms don't tell you.

META ADS

Why Your Meta ROAS Is Wrong (And How to Find the Real Number)

How view-through attribution and wholesale contamination inflate your reported ROAS — and how to calculate the number that actually reflects your business.

8 min read · April 2026

GOOGLE ADS

The Google Ads Search Term Mistake That Makes Your Account Perform Worse After a Cleanup

Most advertisers evaluate search terms individually and block the ones that didn't convert. Here's why that approach systematically produces the wrong answer — and the intent cluster method that fixes it.

8 min read · April 2026

GOOGLE ADS

How Performance Max Quietly Took Over Your Google Ads Budget — And What To Do About It

PMax cost share peaked at 82% across ecommerce accounts in 2024. Most of that shift happened without a deliberate budget decision. Here's the mechanism, the data, and how to take back control.

7 min read · April 2026